Gallardo’s Goes To Mexico Business Analytics Essay

Circumstance: â€Å"Growing yet not winning†-The US showcase for Gallardo’s sauces, salsas and flavoring had soaked. Having seen huge potential for its item, it entered the Mexico advertise in 2001. They have developed 20% consistently, and their offer has developed from 12% to 15%. They have situated their items based on the employments did by clients, which was an achievement in the US. In spite of the entirety of their endeavors to find isolated, unmistakable occupations to be done and to situate their image on these employments, they are not developing quick enough and have not had the option to surpass California. Gallardo attempted to situate itself as an unmistakable hopeful brand that instructed a critical value premium, anyway this has not worked and they have not had the option to separate their items from that of California. Gallardo’s found the activity to-be-done, the market head previously had an item in the market that could promptly carry out the responsibility . Objective: To detail a triumphant methodology in order to make it a market chief in Mexico. Theory: 1. Gallardo has not been effective in producing a solid connection in the consumers’ minds between the occupations completed by them and Gallardo’s brand. 2. The correspondence methodology is a significant test and there is a need to re-position the brand in the brains of the purchasers. 3. Gallardo has not had the option to offer some benefit to Mexican ladies, who are energetic about cooking. 4. Gallardo holds just 10% offer all in all exchange which represents 90% of the general deals of salsa, sauces and flavoring. Assessment: 1. Gallardo 2. Gallardo has situated itself as an item to complete an occupation; in any case, it is similarly imperative to consider the client while situating the item particularly where the socioeconomics of the new market are so not quite the same as the company’s showcase in USA. According to the case, the ladies in promotions were not speaking to the normal ladies in Mexico. Thus, making the brand far off from its clients. 3. In spite of the fact that Gallardo could picture the enthusiasm for cooking, it couldn’t give the incentive to its customers. This was mostly a direct result of their exceptional estimating. For instance, a little inadequacy in California items can be remunerated just barely of salt or pepper. For this minor change, buyers didn’t think that its supported to pay 30-40% more. They were not getting any extra estimation of the item offering. The item traits and use encounters required to do the â€Å"jobs† were not all around recognized from one another, further developing this hole. Their items were planned on understanding, which the buyer was at that point having. To put it plainly, we can say that offers offered by Gallardo were not remarkable enough to sell it. 4. The figure of 10% shows that there was less infiltration in the general market. This needs to increment as it shows the immense measure of undiscovered market for Gallardo. This would incorporate dispersion and family entrance past urban.

Developing a marketing mix for a new product or service Essay

In this task I will be taking a gander at how item and administrations are advertised and take a gander at how a showcasing blend is created utilizing the four P’s: Product, Price, Place, and Promotion. The Marketing Mix gives a magnificent system to creating promoting plan. They are commonly acknowledged as being comprised of four sections which are: †¢Product †¢Price †¢promotion †¢place These are thoughts to consider when promoting an item and will be portrayed in more detail underneath:- The Four ‘P’s Item An item is whatever can be offered to the market to fulfill a client needs and wants. Item incorporate physical products, administrations encounters, occasions, individual, place and so on. It is in this way the mix of products and administration that are offered to the objective purchaser. A business will continually change and update its item range and blend to continually satisfy their clients and be above contenders. An item can be seen in three distinct levels: Level 1: The center Product (as opposed to the physical item) is the advantage of the creation that makes it important to you. Level 2: The real item is the physical thing. At this level marking and included highlights and advantages are significant as this what will separate the item from contenders. Level 3: The enlarged item is extra an incentive past the physical item: it for the most part comprise of after-deals administration, guarantees, conveyance, etc. The degree of the blend is another huge issue. In the event that a business doesn’t have numerous items, quite possibly one will leave date as more up to date sort of items are in the market and this can genuinely harm the business scale. It is prescribed to never have one item in one market as though the item isn’t fruitful and bombs this could mean a total disappointment of the business. A few organizations will adjust and foresee change, whileâ others responds to the need to change. A case of this is IPhone makes changes to their items, for example, their cell phones, they add more highlights to their items giving their clients a scope of highlights to search for in an item. When a business has distinguished their objective gathering of clients it needs to comprehend what items or administrations it needs to do and give so as to request and pull in to them. The data they give their clients ought to outline the highlights of the item or administration so the clients comprehend what's in store and it arrives at their desires and the business will make a benefit. Anyway it’s essential to mull over that the advantages to a client are not generally for a viable sense there are mental advantages, for example, status for instance. A case of this is if everybody has a particular telephone and an individual proceeded to get a similar telephone they may get it more for a status reason. The item life cycle idea mirrors the hypothesis that item, similar to individuals, carry on with a real existence. They experience 4 phases. The fundamental phases of the item life cycle are: †¢Introduction-exploring, creating and afterward propelling the item †¢Growth-when deals are expanding at their quickest rate †¢Maturity-deals are close their most elevated, yet the pace of development is easing back down, for example new rivals in market or immersion †¢Decline-last phase of the cycle, when deals start to fall So understanding what part of the cycle your item is fit as a fiddle your showcasing blend. Cost Cost is the one component of the advertising blend that income; the others produce costs. A business must set a cost for an item and in choosing the items value; advertising must follow a six-advance procedure. 1.Select the value objective-This could be to endure or to boost piece of the overall industry. 2.Determine interest the higher the value, the lower the interest. 3.Estimate cost-charge a value that takes care of the expense of creating, circulating and selling the item. 4.Analyze competitors’ costs, costs and offers-consider its rivals cost and costs setting its cost. 5.Select an estimating technique there various valuing, which is recorded beneath. 6.Select the last spot this is chosen in the wake of testing on a scope of evaluating focuses. Premium estimating This is the place the business will keep the cost of an item or administration high so as to urge client to relate it will high caliber. Entrance estimating This is the point at which an item is sold into a market at a low beginning cost so as to create deals before the cost is expanded. Economy estimating Economy valuing is the intentional setting of low cost so as to help deals. Skim valuing when propelling another item there will be less rivalry in the commercial center. Skimming includes setting as sensibly high introductory comes back from those purchasers ready to purchase the new item. Mental estimating This dependent on client estimating technique. It depends on consumer’s emotive reactions, emotional perspectives and feeling towards explicit buys. Hostage item estimating This is a procedure that can apply to items with consumable supplies. This is the place the estimating at high eminence levels, else they won't sell; clients compare higher caliber with more significant expenses. Product offering estimating This is the valuing of various items inside a similar item extend at various value focuses. Spot Spot in showcasing blend alludes to where the item is bought from and how it’s disseminated. For instance, most customer of candy parlor will purchase items structure retail locations. Organizations need to adjust their advertising blend contingent upon the end clients that is whether they are a customer or affiliate as each look for changed advantages from a similar item. Circulation A business may utilize two kinds of conveyance strategy: aberrant or direct. Roundabout circulation is the point at which a business sells its items by means of a middle person, for example, distributer, who at that point offers to retailers. Direct circulation is the place the business sells and disperses direct to the clients. Picking aberrant dispersion may imply that a business loses a portion of the authority over the estimating of their items, as they have offer limits to wholesalers and retailers, who may decide to pass on sparing to their clients. On the web The development of web based shopping have given organizations another spot to offer their items to clients. This offers organizations a favorable position as they can sell legitimately to the clients. This mean they can keep away from the distributer and hence expanding the net revenue on their items. The limited time blend includes the mixing of number of factors to fulfill the requirements of a business’s target advertise and accomplish its authoritative destinations. With the limited time blend, a business endeavors to accomplish the best mix of special components to suit their special targets. The parts of the limited time blend are: †¢Advertising †¢Sales advancement †¢Personal selling †¢Public relations Promoting This might be characterized as paid advancements through different media by organizations, non benefit associations and individual’s that are somehow or another distinguished in the promoting message and plan to advise or convince individuals from specific crowd. Promoters have many deceived up their selves, for example, †¢Excitement †¢Personality power †¢Put-down: Business put down their rivalries †¢Jumping on the temporary fad: Advertisements urge the crowd to join the group. Individual selling This is the place a vender presents an item immediate to a buyer frequently up close and personal yet should be possible via telephone and through video conferencing. Advertising This covers a firm’s interchanges and associations with its open. This incorporates clients, providers, investors, representatives, the administration, the overall population and the general public where the association works. This can be formal or casual. Exposure is significant piece of successful advertising endeavors. It tends to be characterized as the non-individual incitement ofâ demand for a decent, administration, individual or cause. Deals advancement This is identified with showcasing exercises that fall outside of the classifications, for example, coupons, public exhibitions, presentations, tests and other limited time endeavors that happen on an unpredictable premise. A portion of these advancements are present moment and sharp. In this task I have inspect how items and administrations are advertised and take a gander at how a showcasing blend is created utilizing the four p’s: Product, Price, Place and Promotion.

The Business Case for Curiosity

The Business Case for Curiosity Humans are curious beings. It is in our very nature to ask questions no one has asked before and to look for the answers to those questions and the questions that haven’t been answered before.Sometimes that curiosity can result in marvelous achievements and scientific breakthroughs, which all leads to technological progress. Many innovations, business practices, and tools, used in various branches, are the results of people’s curiosity.In this article, we will analyze why curiosity is important in business, why should employees be curious about everything they do and why should employers instigate curiosity in their employees.WHAT IS CURIOSITY?Humans are naturally curious creatures. Our propensity to learn and thrive is one of the strongest human urges, which keeps us in the state of the infinite search for answers. If we look at it as a constantly working mechanism, we can say that curiosity is the engine that powers that mechanism.   We can look at it as an evolutionary tool, o ne of the most important crucial for our survival.One of the most joyful feelings is to discover something new and the unknown. Everyone who has experienced it would tell you the same. That moment when we learn something we haven’t known before, the moment when we band together all of the things that seemed to be separated, is the moment of a great delight and personal fulfillment.Vis-à-vis that feeling of joy and curiosity is a fear of the unknown, which can bring new, unpredictable consequences and dangers. This fear lies in all of us, but everyone experiences it in a different way. Some people are, let’s use a business language here, more or less risk averse.Some are sparked, even attracted to danger, while on the other hand, there are those who value safety above everything else and who hate the very same thought that they could be exposed to a danger, especially the one unfamiliar to them. Those people suffocate their own curiosity because they fear everything new and the unknown and the failure it can bring.They fear to make mistakes and, thus, they are killing their own curiosity and preventing their own advancement. For one thing is certain, there cannot be an advancement without making mistakes and learning from them.Apart from these internal factors, there is a lot of external influence which fetters our curiosity, such as routine jobs, boring daily routine and in some cases the school system, which, in some regimes can limit what children learn and that way create people who are susceptible to authority and repetitive jobs, whose curiosity is completely drowned in that “cycle of doom”.That is why, if we want to grow intellectually, spiritually, socially and morally, we always need to ask questions and look for answers, because when we suppress our natural curiosity, we can feel the emptiness inside of us, which we then try to fill with meaningless and corrupted things, which definitely cannot replace real feeling of joy that curiosity can c reate.CURIOSITY IN BUSINESS: YAY OR NAY?In the past, this topic was not considered so important. The main reason for that is globalization. Though globalization is not a new term since its roots date back to around 16th century, the effects of modern globalization started to show after World War 2. Businesses started to grow again, the global market opened and the world started to change.Nowadays business environment is fast-changing, information travel fast all around the world, so companies must be ready to adapt to any change if they want to survive. That is why innovation and new ideas are welcomed in any branch of business. When a problem occurs, it usually needs to be taken care of fast, while maintaining the standard of working quality.Finding the right solution could sometimes be tricky, so people have to be curious because when we are curious, we tend to think out of the box, which often leads to making the right decision and solving the problem in question.So it does not m atter if a job is routine, repetitive or creative. This applies to every type of job. Every industry, no matter how repetitive it is, needs curious people. That is why employers should instigate curiosity in their employees, not suppress it. It improves people, companies, and industries, which later leads to the advancement of the entire society.You may think this is not true because of the various jobs or job interviews you may have had, where employers just wanted you to follow their routine, do your job, no questions asked. And yes, there are a lot of people in the private sector thinking this way, including a lot of big firms. They are all afraid of consequences that can come with potential failures. Their reasons will be analyzed later in the text.Right now, we will give a simple answer to the question “Curiosity in business: Yay or Nay?”. And the answer is definitely “Yay”!WHY CHOOSE CURIOSITY?Italian-American behavioral scientist and the Tandon Family Professor at Har vard Business School, Francesca Gino did a research on this topic and listed several main positive outcomes of being curious in business. We will go through her research and analyze the results.Firstly, one of the main results was that curiosity about your job helps with decision making. When we are curious we are less likely to make mistakes when it comes to our decisions. Instead of being simple-minded about some things (i.e. women being suitable to lead, searching for confirmation about your opinion etc.), curious people tend to broaden their mind and open it for a wide range of new possible outcomes without any prejudice.Associate Professor of Organisational Behaviour at INSEAD, Spencer Harrison, did several research projects, trying to assess the impact of curiosity on the business result. In one research, an increased sale of goods was said to be a result of a 34% rise in employee’s creativity.In another research, he tested call centers, where they surveyed employees from 10 companies. The outcome was that the employees who were curious, who were asking all kinds of questions and shared information with colleagues, were ones who had the highest success when it comes to increased creativity with dealing with the customers’ problems.Professor Gino conducted another research, where she divided the group of 200 employees in 2 groups. The experiment lasted four weeks.Two days a week half of those employees were sent a message asking them what are they curious about on that particular day, asking them to rethink the way they do their work. Those people acted as an experimental group.The other group of people was also getting messages, but of a different kind. They were asked what their usual activities are on that particular day, so mostly, questions about their routine. That group acted as a control group.The results showed that the people from the experimental group got better results, because their curiosity was instigated, so they were more open-minded and thought of creative solutions for the problems their companies were facing with.As Professor Gino had said: “When we are curious, we view tough situations more creatively.”Another result that came out of the study was that people with boosted curiosity are more inclined to work with their colleagues instead of picking a fight with them. The reason is they try to put themselves in each other places and listen to each other suggestions. It also shows that the people whose curiosity has been induced work better as a team than teams whose ideas and thoughts are limited.This is why curiosity is one of the most important values employers are looking for when they hire new people. There is the full list of skills and values that you can check, and which can be really helpful.YOU WANT TO BE CURIOUS? I DONT THINK SO!We’ve discussed the positive side and outcomes curiosity in business can bring. We’ve seen that it can be a very positive factor.Then, you may ask, why it is not mor e widespread? Why most companies try to suffocate curiosity in their employees? You may think it is because their leaders do not understand how valuable curiosity can be.No, that is not the case. Despite what people who don’t like their bosses say, most of the leaders are not stupid. They know that boosting curiosity is a good thing if it is conducted properly.There are two main reasons which stop leaders from sparking curiosity in their employees.In this capitalistic world money is power. And to gain more money than competitors and claim the market, companies have to be efficient. Because of that, they set a goal and pursue it and by doing so they often harm exploration part of the job, by rejecting some ideas which could bring some benefit in the future.As an example, we can bring up Ford Industry. Almost everyone is aware of the significance Henry Ford installed in our lives by using the production line to reduce production costs of a new car. By 1921 Ford Industry covered more than a half of car market in the USA.However, a couple of years late, the United States’ economy was boosted, the hunger for new products has risen and the consumers wanted more diverse products. At the same time, Ford Industry was just working on improvements for their Model T car, while nothing new has been introduced.In another corner of the ring, there was General Motors. Their focus was not on making one same model. They decided to make a range of different car models and it wasn’t long before they took over the market from Ford. As we can see, Ford Industry lost because it didn’t focus on innovations. That is why innovating is so important in today’s fast-changing world.If you want to see the story about Henry Ford, I recommend you to check this short video. The other reason leaders do not instigate curiosity is a fear of failure. They often think if they instigated the curiosity, it would lead the company to the edge of the cliff in case of a failure. In those cases, they are concerned with the costs that could come out of those failures and, as we have already mentioned, efficiency is very important when it comes to maintaining a healthy company.They fear, that if employees were to trust their instincts, try out new things, apply some fresh ideas, it could lead to a budget catastrophe in case of failures because it would be more difficult to control all the workers who would pursue their own ideas. Decisions would be much harder to make, which could potentially slacken the execution of the business processes in the company.Another concern is that searching and exploring new options don’t always end up being useful and cost-efficient. But on the other hand, if successful, it can bring a lot of positive results to the company.The conclusion is that leaders are not stupid, they know how important curiosity is, but they need to balance between efficiency and investing in innovations, which is most of the times, not an easy job.WHAT CAN EMPLOYERS DO TO SPARK CURIOSITY?There are several ways employers can instigate curiosity in their employees.Look for curious individuals and hire them! The best way to instigate curiosity is to have curious people in your team. And the best way to do that is to hire curious individuals. The most known example of this strategy is Google. It is known for looking for curious people, sometimes they don’t even have to have the right education, as long as they meet Google’s requirements. They use various methods to go through this selection and make the right choices, from online tests to interview questions.Have you ever wonder why employers often ask you about your hobbies and interests? Yes, you guessed it right! That is another good strategy for finding curious individuals. Apart from that, they are very interested in the questions you, as an applicant, may have for them, regarding their company and the job itself.Be the role model!Most employees, especially the younger ones, need to have a person to look up to, someone who can be their role model. If you want to have curious employees, you, as an employer, have to be curious yourself. Show them they can pursue their ideas, think of new, innovative ways to do their jobs, while at the same time helping the company itself.One of the good ways of doing it is not just to impose your authority, but to listen to what your employees have to say. “A good king listens to its people.” Even in the medieval times, one of the most important qualities of a ruler was his ability to listen, observe and to consider other opinions. When you are wrong, accept it and let it be an example to the people that no one is perfect, that everyone can make mistakes and learn from them.Continuous learning as a priority!You know how in most of the jobs there is some quota to hit. Companies often prioritize fulfilling that quota, so there is a little time for anything else. Well, some think it should be different, that instead of prioritizing c ertain performance quota, leaders should prioritize learning and advancement of their employees, which would later benefit the entire company.This strategy suggests that employers should instigate people to learn new skills, motivate them to ask questions, thus improving their overall abilities.Employers can use different ways to motivate employees. If you want to know more, make sure to check Bob Nelson’s video where he talks about this topic. Cut the leash!In the last part, we talked about motivating employees to learn. Most of the time, they can’t do that alone. Specialized training and seminars are often way too expensive, so most of the employees cannot afford that. That’s why a good leader should from time to time offer to pay for the employee’s training. It can achieve two things.First, the employee in question would most likely see that gesture as a company’s responsibility for its employees, which could potentially raise his morale and he wouldn’t want to leave the company later. And second, the company itself would improve the skills of employees, which could lead to an increase in productivity and thus to higher profits.Even though this sounds perfect, sometimes it can backfire, when employees quit after the training and go to the competitors. But this is a risk that companies need to accept because potential benefits outgrow the risks most of the time.CONCLUSIONIn this article, we’ve analyzed the most important aspects when it comes to curiosity in business. We’ve seen that there are a lot of positive outcomes if employees are curious about their job. We’ve also seen that a lot of companies still refuse to instigate curiosity because they are scared of the costs of the failure.Sometimes being curious doesn’t bring appropriate results, but that doesn’t mean we should stop being curious. That is just another obstacle on the way of learning because without being curious we could lose our identity, become slaves of the system and be like robots.

A History to the US Prohibition Era - Free Essay Example

Sample details Pages: 4 Words: 1339 Downloads: 8 Date added: 2019/07/03 Category Society Essay Level High school Tags: Prohibition Essay Did you like this example? Prohibition was established by the 18th Amendment in 1920. This amendment prohibited the manufacture, transportation, and sale of intoxicating liquors. The prohibition was an effort for moral reform since many thought alcohol was to blame for the increase of failed marriages and separated families. Don’t waste time! Our writers will create an original "A History to the US Prohibition Era" essay for you Create order Many saw this as a moral improvement and thought it would help the lives of the poor and just the community in general. Nevertheless, it led to many unintended complications. The prohibition was an effort for moral reformation, however, this backfired and caused more problems than it solved such as organized crime, illegal sale and production of alcohol, and secret drinking spots. Prohibition first came to light in the 1820s and 30s due to a religious movement and an increase for temperance in the states. Religions on the rise such as Evangelical Protestantism preached about the corruptness of alcohol and how it only linked to sin. In 1846, Maine passed the first prohibition law and by the time the Civil War came around many others followed. Soon after, societies started to push for the ban of alcohol and stressed a need for a betterment in societys morals. Societies such as Womens Christian Temperance Union, started in 1874, would spread awareness to their cause by going to saloons and telling them to stop selling alcohol. While they were there, they would stand outside singing and praying for the people inside partaking in drinking. By 1911, this group gained much popularity with over 245,000 members and became the largest womens group in history. The Womens Christian Temperance Union then started to move on to other issues besides prohibition such as opening kindergartens for immigrants. However, these moral reformers still ran into problems with immigrants, since alcohol was popular amongst their community and was often used for different customs. Other groups such as the Anti-Saloon League, established in 1893, also contributed to the prohibition movement and essentially helped ratify the 18th amendment. By the end of the century, there were temperance societies located all across the United States. At first, the new law was a success with even a decline in alcohol-related arrests and a 30% drop of alcohol consumption. Others, such as factory workers, supported the law since it would help prevent accidents in the workplace and help to increase work production. This was very important at the time since the 1920s was an era of growth in industrial production. The majority of the support came from the rural South and West, where there was a large population of native-born protestants. Nevertheless, as time went on the law became increasingly difficult to enforce. At first, the IRS was in charge of enforcing the amendment, but the task was then given to the Justice Department. The Volstead Act was soon established, which was an agency that was in charge of patrolling 18,700 miles of coastline and inland borders, monitoring highways, and supervising industries to ensure the law was being followed. However, the government failed to budget enough money for the task, and the agency only had 1,500 poorly paid federal agents and local police to oversee the entire operation. Along with poor enforcement came waning support for prohibition all together. By the end of the 1920s, people started to lose support and social views were changing. After World War I, many people wanted to let loose and enjoy life. They stopped thinking of alcohol as a sin but more as a way of socializing and having fun. Prohibition was a clash between big cities and small towns since it was better enforced in small towns then in urban areas. Problems began to arise due to little support for the law and lack of jurisdiction. One of the first problems that arose was bootlegging, or the illegal sale and production of alcohol. Some of the earliest bootleggers began smuggling alcohol past the borders of Canada, Mexico, and sea coasts through foreign registry by either Bahamas, Cuba, or French Islands. These bootleggers under foreign registry would dock three miles outside of Atlantic City, NJ where enforcement lacked. However, that became very risky and expensive and the U.S. Coast guard began stopping and checking ships. Despite that, bootleggers found other ways to get alcohol, which included making their own at home called moonshine. Moonshine was around well before the prohibition era and is still made today mostly in southern states. Moonshine, also known as White Lightning and Bathtub Gin, was made out of corn in large copper pots that were used to distill the liquor. Sometimes whole towns would be in on the bootlegging and moonshine operation. These operations were usually done in the woods to avoid being caught by the police. Another major source for bootleggers was medicinal whiskey that sold only across drugstore counters. This medicinal whiskey could be acquired with either a real or forged prescription from a doctor. Some industries later started to see the boom of bootlegging and wanted in. So these industries used denatured alcohol mixed with chemicals not fit for drinking. They would then illegally divert or wash the liquor of the chemicals, mix it with water and a splash of alcohol, and then sell it. With all this bootlegging going on, secret drinking spots started to sprout up all around the cities called speakeasies. To even enter a speakeasy one needed a password, form of ID, or a card to get in. Once inside you would find both men and women of either the middle-class or upper-middle-class drinking and socializing. Speakeasies were equipped with trap doors, collapsible shelves, and codes just in case there was ever a raid and they needed to hide or dispose of any alcohol quickly. Many even had passages for the bootlegged alcohol to be stocked without people seeing. Bootlegging and speakeasies also brought up another problem: organized crime and gang violence. Gangs started forming around the area and many would control entire chains of bootlegging with a monopoly of distribution to various places. Violence between gangs started to run rampid, and many gangs would have competition or turf wars with rivals. Some gangs of different cities joined forces with others to expand their operation and power. Before long, bootlegging within gangs led to traffic of narcotics, gambling, prostitution, and extortion. Prohibition is remembered as a period of gangsterism and organized crime that lasted well after prohibition. During this time, the American Mafia of Italian bootleggers and other gangsters rose to power in New York City in the 1920s and early 30s. One of prohibitions most notorious gangsters, Al Capone, kept his empire by killing off his competition and giving bribes. The gangster operated in Chicago, and by 1927, his estimated wealth was close to $100 million. The man hired by the U.S. Department of Justice to stop Al Capone was the head of the Prohibition Bureau in Chicago, Eliot Ness. Him and his dedicated team, dubbed the Untouchables, helped send Al Capone to jail and also led raids on illegal drinking spots. Al Capone was very good at covering his tracks and was only sent to jail for tax evasion in 1932 even though he did far worse things. Many movies would be later made about the gangsters and the Untouchables. These problems of bootlegging, speakeasies, and organized crime had their effects on society at the time like corruption of law enforcement and a homicide rate that was driven up 80%. By the mid-1920s, only 19% of Americans still supported prohibition. Politicians voted to repeal the 18th amendment in order to keep popular vote. Due to this, on December 5, 1933 Utah became the 36th state to ratify the 21st Amendment that repealed the 18th Amendment. In conclusion, after 13 years prohibition finally ended and there was a big celebration throughout America that became known as one of the biggest parties in history. The 18th Amendment is the only amendment to ever be repealed from the Constitution. Even though prohibition was meant to solve social problems, it only made it worse and created new ones along the way such as organized crime, illegal sale and production of alcohol, and secret drinking spots.

Rural Areas Of Tennessee A Key Indicator For Economic...

Overview Rural areas in Tennessee are showing increases in employment, education, and population, while decreasing the unemployment rate. Employment is a key indicator for economic status. Although employment rates are still not as high as before the recession, rural employment rates are looking more promising. Poverty rates in rural Tennessee are increasing for certain populations and family types, meanwhile decreasing for others. Slow Growth in Rural Employment Rural employment has increased since the recession period The employment rates peaked in 2007 for both urban and rural areas in Tennessee. The employment rates sharply declined in both areas from 2007 to 2009, displaying the effects from the recession. The highlighted area†¦show more content†¦By 2015, almost 55 percent of all rural areas had low employment. Rural unemployment rates continue to decline The unemployment rate has fallen for both rural and urban Tennessee the last 5 years. During 2012 and 2013, the rate remained stable until a sudden decline in 2014. Both rural and urban areas peaked in unemployment during 2009. During the recession, rural areas experienced a more dramatic increase in unemployment compared to urban areas, a difference of 1.6 percent. The share of individuals who are eligible to work is lower than before pre-recession levels The rural and urban civilian workforce in 2014 has declined in quantity compared to the pre-recession period. The civilian labor force is defined by the U.S. Bureau of labor Statistics (BLS) as the total number of Americans who have jobs or are seeking a job, are at least 16 years old, are not serving in the military and are not institutionalized. Nonmetro areas have a larger civilian workforce amount than urban parts, largely to do with majority of Tennessee being rural. From 2007 to 2014, the urban areas experienced a decrease of over 2,200 Americans; meanwhile rural areas have undergone a reduction of almost 50,000. Besides the difference in population rates, another contributing factor could be the age of the population, given that older populations are more likely to retire, decease, or provide less child birth. Population Continues to

Acc 561 Week 2 Wiley Plus Assignment E13-5, E13-6, E13-9 Free Essays

E13-5| | The comparative balance sheets of Nike, Inc. are presented here. | NIKE INC. We will write a custom essay sample on Acc 561 Week 2 Wiley Plus Assignment E13-5, E13-6, E13-9 or any similar topic only for you Order Now | Comparative Balance Sheets| May 31| ————————————————- ($ in millions)| Assets| 2007| 2006| Current assets| $8,076| $7,346| Property, plant, and equipment (net)| 1,678| 1,658| Other assets| ————————————————- 934| ————————————————- 866| Total assets| ————————————————- $10,688| ————————————————- $9,870| |   |   | Liabilities and Stockholders’ Equity| | | Current liabilities| $2,584| $2,612| Long-term liabilities| 1,079| 973| Stockholders’ equity| ————————————————- 7,025| ————————————————- 6,285| Total liabilities and stockholders’ equity| ————————————————- $10,688| ————————————————- $9,870| | | | | | | | | | Correct. | |   | Complete the horizontal analysis of the balance sheet data for Nike using 2006 as a base. (If amount decreases, use either a negative sign preceding the number, e. g. 45 or parenthesis, e. g. (45). Round all percentages to 1 decimal place, e. g. 12. 5. ) NIK E, INC. | Condensed Balance Sheet| December 31| ————————————————- ($ in millions)| |   |   | Increase or (Decrease)| | 2007| 2006| Amount| Percentage| Assets|   |   |   |   | Current assets| $8,076| $7,346| $ 730 | 9. 9 %| Property, plant and equipment (net)| 1,678| 1,658| 20 | 1. 2 %| Other assets| ————————————————- 934| ————————————————- 866| ————————————————- 8 | ————————————————- 7. 9 %| Total assets| —— ——————————————- $10,688| ————————————————- $9,870| ————————————————- $ 818 | ————————————————- 8. 3 %| |   |   |   |   | Liabilities and stockholders’ equity| | | | | Current liabilities| $2,584| $2,612| $ -28 | -1. 1 %| Long-term liabilities| 1,079| 973| 106 | 10. 9 %| Total stockholders’ equity| ————————————————- 7,025| —————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ,285| ————————————————- 740 | ————————————————- 11. 8 %| Total liabilities stockholders’ equity| ————————————————- $10,688| ————————————————- $9,870| ————————————————- $ 818 | ————————————————- 8. 3 %| | | | | | | | | | | | Correct. | |   | Complete the vertical analysis of the balance she et data for Nike for 2007. (Round all of the percentages to 1 decimal place, e. g. 12. 5. NIKE, INC. | Condensed Balance Sheet| ————————————————- May 31, 2007| | $ (in millions)| Percent | Assets|   |   | Current assets| $8,076| 75. 6 %| Property, plant and equipment (net)| 1,678| 15. 7 %| Other assets| ————————————————- 934| ————————————————- 8. 7 %| Total assets| ————————————————- $10,688| ————————————————- 100. 0 %| |   |   | Liabilities and stockholders’ equity| | | Current liabilities| $2,584| 24. 2 %| Long-term liabilities| 1,079| 10. 1 %| Stockholders’ equity| ————————————————- 7,025| ————————————————- 65. 7 %| Total liabilities and stockholder’s equity| ————————————————- $10,688| ————————————————- 100. 0 %| | | | | | | | | | | | | | | | | | | | | | ————————————————- Top of FormBottom of Form| E13-6| | Here are the comparative income statements of Winfrey Corporation. | WINFREY CORPORATION| Comparative Income Stateme nts| ———————————————— For the Years Ended December 31| | 2010| 2009| Net sales| $598,000| $520,000| Cost of goods sold| ————————————————- 477,000| ————————————————- 450,000| Gross profit| $121,000| $70,000| Operating expenses| ————————————————- 80,000| ————————————————- 45,000| Net income| ————————————————- $41,000|  Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- $25,000| | | | | | | | | Correct. | |   | Complete the horizontal analysis of the income statement data for Winfrey Corporation using 2009 as a base. (Round all percentages to 1 decimal place, e. g. 12. 5. ) WINFREY CORPORATION| Condensed Income Statements| ————————————————- For the Years Ended December 31| | | | Increase or (Decrease)| | | | ————————————————- During 2010| | ————————————————- 2010| ————————————————- 2009 | ————————————————- Amount | ————————————————- Percentage | Net sales| $598,000| $520,000| $ 78,000 | 15. 0 %| Cost of goods sold | ————————————————- 477,000| ————————————————- 450,000| ————————————————- 27,000 | 6. 0 %| Gross profit| 121,000| 70,000| 51,000 | 72. 9 %| Operating expenses| ————————————————- 80,000| ————————————————- 45,000| â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 35,000 | 77. 8 %| Net income| ————————————————- $41,000| ————————————————- $25,000| ————————————————- $ 16,000 | 64. 0 %| | | | | | | | | | | | Correct. | |   | Complete the vertical analysis of the income statement data for Winfrey Corporation for both years. (Round all percentages to 1 decimal place, e. g. 12. 5. ) WINFREY CORPORATION| Condensed Income Statements| ————————————————- For the Years Ended December 31| | ————————————————- 010| —à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 2009| | ————————————————- $| ————————————————- Percent| ————————————————- $| ————————————————- Percent| Net sales| $598,000| 100. 0 %| $520,000| 100. 0 %| Cost of goods sold| ————————————————- 477,000| ——————————————â €”—- 79. 8 %| ————————————————- 450,000| ————————————————- 86. 5 %| Gross profit| 121,000| 20. %| 70,000| 13. 5 %| Operating expenses| ————————————————- 80,000| ————————————————- 13. 4 %| ————————————————- 45,000| ————————————————- 8. 7 %| Net income| ———————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- $41,000| ————————————————- 6. 8 %| ————————————————- $25,000| ————————————————- 4. 8 %| | | | | | | | | | | | | | | | | ————————————————- Top of FormBottom of Form| | E13-9| | Armada Company has these comparative balance sheet data: ARMADA COMPANY| Balance Sheets| ————————————————- December 31| | 2010| 2009| Cash| $25,000| $30,000| Receivables (net)| 65,000| 60,000| Inventories| 60,000| 50,000| Plant assets (net)| ————————————————- 200,000| ————————————————- 180,000| | ————————————————- $350,000| ————————————————- $320,000| |   |   | Accounts payable| $50,000| $60,000| Mortgage payable (15%)| 100,000| 100,000| Common stock, $10 par| 140,000| 120,000| Retained earnings| ————————————————- 60,000| ————————————————- 40,000| | ————————————————- $350,000| ————————————————- $320,000| Additional information for 2010: 1. | Net income was $25,000. | 2. | Sales on account were $375,000. Sales returns and allowances amounted to $25,000. | 3. | Cost of goods sold was $198,000. | 4. | Net cash provided by operating activities was $48,000. | 5. | Capital expenditures were $25,000, and cash dividends were $18,000. Compute the following ratios at December 31, 2010. ( Round to 3 decimal places, e. g. 2. 515. ) Current|    3. 00 :1| Receivables turnover|    5. 6 times| Average collection period|    65. 2 days| Inventory turnover|    3. 6 times| Days in inventory|    101. 4 days| Cash debt coverage|    . 31 times| Current cash debt coverage |    . 87 times| Free cash flow | | | | | | Current ratio| =| ————————————————- $150,000| =| 3. 000 :1| | | $50,000| | | Receivables turnover| =| ————————————————- $350,000| =| 5. 600 times| | | $62,500(1)| | | (1) ($65,000 + $60,000) ? Average collection period = 365 days ? 5. 600 = 65. 179 days Inventory turnover| =| ————————————————- $198,000| =| 3. 600 times| | | $ 55,000(2)| | | (2) ($60,000 + $50,000) ? 2 Days in inventory = 365 days ? 3. 600 = 101. 389 days Cash debt coverage ratio| =| ————————————————- $48,000| =| 0. 310 times | | | ($160,000 + $150,000) ? 2 | | | Current cash debt coverage ratio| =| ————————————————- $48,000| =| 0. 873 times | | | ($60,000 + $50,000) ? 2| | | Free cash flow = $48,000 – $25,000 – $18,000 = $5,000 How to cite Acc 561 Week 2 Wiley Plus Assignment E13-5, E13-6, E13-9, Papers

U.S. Vs. Japan In WWII Essays - Japan, , Term Papers

U.S. vs. Japan in WWII On August 6, 1945 the atomic bomb was dropped on the Japanese city of Hiroshima. The Enola Gay, piloted by Colonel Tibbetts, was chosen to make the mission. The mission was recorded as successful by Capt. William S. Parson at 9:20 A.M. This was an extremely controversial military strategy in the United States. Was the United States justified in the dropping of the atomic bomb? Yes, they were justified formany reasons. The primary reason was, that it would stop the war. Why is it that this war needed to be stopped so badly? Even though in some ways it was helping our economy, it was very costly in both money and lives. Also, the United States soldiers were undergoing harsh treatment by the unmerciful Japanese. Another reason the war needed to be stopped was to defend ourselves from another attack on U.S. soil, which in turn would kill many of our U.S. citizens. This is why the war needed to be stopped; thus, justifying the use of the atomic bomb. World War II was the costliest war in history, in terms of lives lost. No exact figures exist, but approximately between 15 and 20 million military personnel were killed. Of these, 292,000 were Americans and 6,000 innocent United States citizens were murdered by our enemies. It has been estimated that if the United States had not dropped the bomb and had invaded Japan instead, the United States would have lost about a million soldiers. The Japanese suicidal fighting strategies greatly effected this number. The Japanese would rather die than surrender. This is demonstrated by the battle of Saipan. At this battle over half of the population of Saipan walked off a cliff instead of surrendering to the United States. This was often very effective. Many times when a Japanese soldier decided to blow himself up instead of surrendering he would kill many Americans with the same blast. Also the kamikaze techniques of the Japanese fighters killed many soldiers. If this war would have continued we could have lost thousands more. Also up to this point we spent 300 billion dollars on war efforts. Many materials and other objects were damaged. Any estimate on how much money was lost in damages would be futile. This number would have continued to rise if it had not been for the use of the atomic bomb. The horrendous atrocities that occurred during World War II were unmerciful as well as unnecessary. During one invasion of China, the rape of Nanking, the Japanese killed 100,000 Chinese civilians. They were burned, butchered, and raped. Sometimes the Japanese would tie a big group of them together and use them for bayonet and sword practice. After the fall of Bataan the soldiers were forced to go on a death march. During this march many unheard of things happened to the soldiers. A soldier was often killed for trying to get a drink of water. If a soldier fell down the Japanese would either bayonet them or knock them unconscious. Once they were knocked unconscious, the Japanese then forced another American soldier to bury the unconscious soldier alive. One soldier once commented, "The worst time was once when a burial victim with about six inches of earth over him suddenly regained consciousness and clawed his way out until he was almost sitting upright. Then I learned to what length a man will go to hang onto his life. The bayonets began to prod me in the side and I was forced to bash the soldier over the head with the shovel and then finish burying him."(Kappler, Pg. 168) This harsh treatment to innocent civilians and our soldiers needed to stop. The atomic bomb was a way to stop it. On December 7, 1941," A day that will live in infamy," Pearl Harbor was deliberately attacked by the Japanese. Reports indicate that 2400 people were killed and 1300 were wounded. The reason Japan bombed Pearl Harbor was because that was where all of our Navy ships were positioned. They were hoping to take out the Navy and were almost successful. The aircraft carriers were expected to be in the harbor, but luckily were not. Although the attack may have been a military success

The Evolutionary Arms Race - Natural Selection

The Evolutionary Arms Race - Natural Selection Species, in order to evolve, must accumulate adaptations that are favorable for the environment in which they live. These preferred traits are what make an individual more fit and able to live long enough to reproduce. Since ​natural selection chooses these favorable characteristics, they get passed down to the next generation. Other individuals that do not exhibit those traits die out and, eventually, their genes are no longer available in the gene pool. As these species evolve, other species that are in close symbiotic relationships with those species must also evolve. This is called co-evolution and it is often compared to an evolutionary form of an arms race. As one species evolves, the other species it interacts with must also evolve or they may go extinct. Symmetrical Arms Race In the case of a symmetrical arms race in evolution, the co-evolving species are changing in the same way. Usually, a symmetrical arms race is a result of competition over a resource in an area that is limited. For example, the roots of some plants will grow deeper than others to obtain water. As the water level goes down, only the plants with the longer roots will survive. Plants with shorter roots will be forced to adapt by growing longer roots, or they will die. The competing plants will keep evolving longer and longer roots, trying to outperform each other and get the water. Asymmetrical Arms Race As the name implies, an asymmetrical arms race will result in the species to adapt in different ways. This type of evolutionary arms race still results in the co-evolution of the species. Most asymmetrical arms races come from a predator-prey relationship of some sort. For instance, in the predator-prey relationship of lions and zebras, the result is an asymmetrical arms race. The zebras become faster and stronger to escape the lions. That means the lions need to become stealthier and better hunters in order to keep eating zebras. The two species are not evolving the same types of traits, but if one evolves, it creates the need in the other species to also evolve in order to survive. Evolutionary Arms Races and Disease Humans are not immune to the evolutionary arms race. In fact, the human species is accumulating adaptations constantly to fight disease. The host-parasite relationship is a good example of an evolutionary arms race that can include humans. As parasites invade the human body, the human immune system will kick in to try to eliminate the parasite. Therefore, the parasite must have a good defense mechanism to be able to stay in the human without being killed off or expelled. As the parasite adapts and evolves, the human immune system must adapt and evolve as well. Similarly, the phenomenon of antibiotic resistance in bacteria is also a type of evolutionary arms race. Doctors often prescribe antibiotics for patients that have a bacterial infection in hopes that the antibiotics will stimulate the immune system and kill off the disease-causing pathogen. Over time and repeated uses of antibiotics, only bacteria that have evolved to be immune to the antibiotics will survive and the antibiotics will no longer be effective in killing off the bacteria. At that point, another treatment will be necessary and force the human to either co-evolve to fight off the stronger bacteria, or find a new cure to which the bacteria are not immune. This is the reason why it is important for doctors not to overprescribe antibiotics every time a patient is sick.

Business English Writing Resources

Business English Writing Resources Written communication is especially important at work. Business writing often follows specific expectations. There are a wide range of standard phrases that are expected in business English that are generally not used in everyday English. Examples Please find attached ...We regret to inform you that ...It has come to our attention that ... Another challenge is that business writing follows very specific formulas in structure. Take the resume, ​for instance, the writing style you use, the points you highlight about your career or education, and the overall look and feel can play a very important role in deciding whether you are offered a job or not. There are also a number of documents that are common to business writing. These include office memos, e-mails, and reports. These business writing documents also take on different styles depending on the audience of those who receive the documents. This guide to business writing points you in the direction of the wide variety of resources available on the site. Basic Business Letters These two articles provide an overall framework for writing business letters. They outline specific issues of salutation, structure, letter layout and language use. Finally, there is also a Business Letter Writing Basics - Business Letter Writing Basics for English learners. Guide to basic style questions and standard phrases used in business English letters. How to Write a Business Letter - This how to provides a quick step by step guide to writing a basic business letter. Specific Business Letters Building on basic business letters, these business letters provide specific examples of letters written for common business writing tasks such as making an inquiry, sales letters, placing an order, etc. They include key phrases commonly found in each of business letter types, as well as an example letter on which to model your own English business correspondence. Letters of AcknowledgementMaking a Sale - Sales LetterPlacing an OrderMaking a ClaimAdjusting a ClaimMaking an inquiryReplying to an inquiryNew Account Terms and ConditionsBasic Business LettersWriting a Cover Letter when Applying for a Job Specific Business Documents There are a number of standard business documents that are used on a daily basis at the office. These documents follow standard outlines. This example provides important structural details, an introduction and example document on which to model your own reports. How to Write a Business Report Job Applications It is extremely important that these key business documents are in order when applying for a job. The cover letter and the resume are key to successfully winning a job offer during the interviewing process. Finding a Job - Writing a Cover LetterExample Cover Letter 1Writing Your Resume

Comparison of the counter-terrorism strategy and policy of Northern Essay

Comparison of the counter-terrorism strategy and policy of Northern Ireland (IRA) and Spain (ETA). What does the comparison tell us about counter-terrorism - Essay Example This paper’s focus will be on the two nation states of Spain and Northern Ireland. Both nations faced turbulent times, due to the presence of terrorist organizations i.e. the IRA of Northern Ireland and Spain’s ETA and their associated activities. They engaged in different strategic responses, which proved to being successful in some cases and unsuccessful in others. The paper will dwell on how these two nations tackled existing threats, providing a comparison between strategies utilized, in addition to the prevailing socio-economic and political contexts. Similarities and differences will thus be discussed, aiming at providing a wholesome picture of what counter-terrorism entails. Terrorism as an activity, despite the aims, goals, mission and ideals behind it, has not legal basis in contemporary society. Under international law, as Mackinnon (2007) portrays, terrorism has no definition in terms of criminal law that is legally binding. Instead, common definitions are usually in reference mainly to the kind of acts and action, which are violent in nature; and intended to create mass fear/ terror (Mackinnon, 2007:609). Usually, these are perpetrated in the name of political, ideological and religious goals amongst others; deliberately targeting non-combatants with disregard. In addition, acts of war and unlawful violence have also been included, in addition to the violent nature of criminal organizations (Mackinnon, 2007:612). To be noted is that other criminal activities, especially by organized crime syndicates, only turns into terrorism when there is a political, ideological or religious motive. In addition is that there is also need to divert from focus on terrorism’s frequent association with religious overtones i.e. jihadism, to more somber analysis of all violent acts perpetrated against non-combatants. ‘Terrorism’ as a term, is not only emotionally charged, but also politically loaded. This is

An Evaluation over the Movie V for Vendetta Essay

An Evaluation over the Movie V for Vendetta - Essay Example As the discussion stresses  in the film, we are familiarized to a man known as Guy Fawkes. On November 5th of the very year, he attempted to bring down the house of parliament. Fawkes is found and before the public, he is almost hanged. We find a tremendous approach of gunshot by furious crowd beckoning their hands into the air. The gunshot from above enabled the spectators view these people metaphorically and accurately. Fawkes is putting on a shirt that is white signifying his innocence.This study highlights that through vigilant checking, motivated by montage theory, we observe two scenes edited together.   They match one another and ultimately both subject come together in the same frame. V wears his mask and Evey is in front of a mirror and started making up herself. When Evey puts off her TV, V does so. The action of the mirror points that both are travelling to the same direction. When they finally meet at the same path, V saves Evey from government officers trying to rape her. The same montage is viewed after V rescued her against the rapist. After they are separated, she reports her duty at work place, which happens to beware V; attempts to address the country live on TV. The montage sequence mirrors reflect the former with close ups.   In the end, when their paths meet the second time, it is Evey saving V.  Not all mirroring shots happening in the picture are between Evey and V. The V shots addressing on TV indicates the chancellor speaking to the nation.   Conversely, both are deliberately differently taken.  

Exploring Social Marketing Strategies in Addressing Fetal Alcohol Spect

There are various health disorders, and diseases that can be either preventable or non-preventable within communities. One disorder that can potentially be preventable is Fetal Alcohol Spectrum Disorder (FASD) (Idrus & Thomas, 2011). FASD is an, â€Å"umbrella term that encompasses the following disorders: Fetal Alcohol Syndrome, partial Fetal Alcohol Syndrome, Alcohol Related Neurological Disorder, and Alcohol Related Brain Disorder† (Saskatchewan Prevention Institute (SPI), 2009, p. 4). For the purpose of this paper the writer will use the umbrella term, FASD. FASD is caused by the consumption of alcohol during pregnancy (SPI, 2009). Approximately 9.1 out of 1000 births have FASD in Canada (SPI, 2009). Therefore, presenting as a significant problem that affects many communities. Health ramifications of a person with FASD are life long. FASD effect’s all the determinants of health (DOH) in some form. A newspaper article was the underlying motive for the topic FASD and can be viewed in the Appendix. This paper will explore three DOH: social environment, income and social status, and healthy child development with relation to the impact on FASD. Subsequently suggesting proposed strategies in addressing FASD to improve population health. Determinants of Health Social Environment Social environment refers to the resources and support found in communities that help people improve or avoid health risks (Stanhope, Lancaster, Jessup-Falcioni, & Viverais-Dresler, 2008). Some females may participate in environments where social or binge drinking occurs often, such as going for a few drinks after work, the female maybe unaware of the effects of minimal alcohol on the fetus (SPI, 2009). Another example of the effect of the social... ...owledge and awareness of FASD in the general public (Riley et al., 2010). The negative aspect of these campaigns is the lack of behavioural change that was evaluated (Riley et al., 2010). As the goal of all of these campaigns was to decrease or cease alcohol consumption in pregnant women, this is an important implication (Riley et al., 2010). FASD is a disorder that can be potentially preventable in collaboration with a community. The social environment, income and social status, and healthy child development all influence FASD. Both social marketing and primary prevention strategies are effective and should be utilized to raise awareness and decrease/cease FASD in newborns. By incorporating proper messaging themes and collaborating techniques for the awareness campaigns shown, will help improve not only FASD, but also the health of the entire population.

Computer Security Examination Essay

Healthcare companies, like ABC Healthcare, that operate as for-profit entities, are facing a multitude of challenges. The regulatory environment is becoming more restrictive, viruses and worms are growing more pervasive and damaging, and ABC Healthcare’s stakeholders are demanding more flexible access to their systems. The healthcare industry is experiencing significant regulatory pressures that mandate prudent information security and systems management practices. Furthermore, the continued pressure to reduce cost requires that management focus on streamlining operations, reducing management overhead and minimizing human intervention. The regulatory focus at ABC Healthcare is on the Health Insurance Portability and Accountability Act (HIPAA) and Sarbanes-Oxley (SOX). Both pieces of legislation highlight the need for good systems administration and controls, but focus on different aspects of the business. The main focus of HIPAA is to protect personally identifiable health information while SOX is concerned with data that impacts financial reporting. Violations may be met with both civil and criminal penalties. Therefore, the company must be ever watchful of new threats to their systems, data, and business operations. The most prevalent security related threat to on-going business operations is the continued development and propagation of viruses and worms. Virus and worm prevention or containment is a vital component to the overall risk mitigation strategy. Virus and worm outbreaks have multiple cost aspects for the company including lost patient charges due to system unavailability, lost productivity because of recovery efforts due to infection, and potential regulatory impacts depending on the virus or worm payload. However, the company must balance risk with opportunities in order to serve the stakeholders and grow the business. ABC Healthcare’s stakeholders include multiple groups that depend on or need access to clinical and/or financial systems in order to help support and grow the company. The access requirements and associated risk model varies by user group. The main access groups are internal only users (i.e. nurses, hourly employee, etc.), internal/remote users (i.e. salaried employees, doctors, etc.), and business partners (i.e. collection agencies, banks, etc.). Risk mitigation solutions must be developed for each user group to help ensure that the company recognizes the benefit that each group brings and to minimize the risk to business operations. The high-level management goals of the network design implementation are as follows: Support the business and balance security requirements without introducing significant overhead and complexity; Maintain and enhance security without significantly increasing management overhead or complexity; Implement systems that are industry supported (standards where appropriate), scalable, and fault-tolerant; Ensure that the design is implemented to help ensure compliance with any and all applicable regulations; Proper management of access control for legitimate users and malicious users is of the utmost importance for the security of the ABC Healthcare management system. The threat is not limited to outside malicious users but also legitimate users engaged in illegitimate activity. Based on the above description you are to provide a recommendation of how you would address each of the following ABC Healthcare’s computer network security requirements. Note, whereas cost is typically an important factor, this is not a consideration for this case analysis. Therefore, you do not need to include cost estimates. Your solution should have the â€Å"right feel†, despite the lack of depth or details necessary to be accepted by upper management. Be specific in your answers. Write them as if you were writing a proposal to your boss. Since you are developing a solution to a specific circumstance, material that is copied from an outside source will not likely fit so everything should be in your own words. 1. Describe your technical recommendation for addressing the security requirements in the overall technical design of the ABC Healthcare network. This should include both internal and external (untrusted and trusted) aspects. Untrusted would include user connectivity to the Internet. The â€Å"trusted† network has the main purpose of supporting the business functions of known entities (i.e. partners, suppliers, etc.) which have a business relationship with the company. Note that you are to concentrate on the physical and logical level, including the type of hardware and software, however you are not expected to provide specific low level details in terms of equipment suppliers or model numbers, etc. for your recommended design. (30 points) 2. 3. Discuss the way you will address requirements for system monitoring,  logging, auditing, including complying with any legal regulations. (10 points) 4. Describe how the system will identify and authenticate all the users who attempt to access ABC Healthcare information resources. (10 points) 5. Discuss how the system shall recover from attacks, failures, and accidents. (10 points) 6. Discuss how the system will address User Account Management and related security improvements. (10 points) 7. Complete the Cyber Security Action Plan (see attached spreadsheet) (30 points)

The Struggle Of Gay Rights - 1893 Words

The struggle between Edward and Bella in the â€Å"Twilight Saga† can be closely related to the struggle of gay right’s in today’s society. During the whole entire saga Edward and Bella have to fight to keep their relationship with one another. This is similar to what the LGBT community has been doing for many years now. In the â€Å"Twilight Saga† some of the characters do not believe that Edward and Bella should be with one another because he is a vampire and she is a human. Similarly in today’s society some people do not believe that people of the same-sex should be in a relationship or marry one another. The biggest factor that plays into why people believe and think this way is because of the unknown factor of it all, they have it very†¦show more content†¦The fact that they thought that this was a mental disorder was very wrong, and it also shows how close-minded people are. Just because one is different, or loves differently than ano ther person, does not mean that they have a mental illness. If it did, we would be claiming that a lot of people have mental illnesses. More recently things that have happened for the LGBT community is that on April 1st of 1998, Coretta Scott King who was formally Martin Luther King Jr.’s wife, now a widow, stood up and called on the civil rights community to help her join the struggle for the LGBT community (â€Å"PBS†). She received lots of criticism for this because she was comparing civil rights to gay rights. The representatives of the black civil rights movement thought that this was wrong of her (â€Å"PBS†). The stance of the African American Community is hard to believe. One would assume that African Americans might be somewhat more accepting of others considering that they too have gone through the struggle and know what it feels like to be treated unfairly, but in this case that was not necessarily true. Finally, in 2008 on May 18th, Massachusetts became the very first state to legalize gay marriage in the United States of America. The court finally was able to see that denying the LGBT community the right to marry was unconstitutional because it denied people their dignity as well as